Projects: Website Design, Logo & Rebranding, Collateral Marketing Materials
About: With an established presence within in their local community, RKJ Fabrication & Construction was ready to expand their services to outlying areas. One of the first request we received was to provide an overall updated look to their current logo. Not wanting deviate away from the impactful R K and J we changed the solid, rather plain, lettering with a variety of sheet metal styles. This provided a more modern look with an immediate recognition of trade. Once the logo was agreed upon we then were tasked with creating a sales sheet. RKJ was ready to meet with larger companies and wanted to have a tangible piece to showcase their work, however it needed to be simple in design but informative in nature. At this point we had tackled all of their graphic design and print. Next up was an online presence. In the fabrication and construction industry, RKJ was met with the challenge of trying to market to multiple generations. We felt it necessary to create a social media account via Facebook to market towards those that use social media in place of the phone book and of course we created a website for a much more detailed, in depth look at their portfolio.